Strategy for Startups
A focused 90-minute conversation for founders facing a commercial, operating or growth decision, with AI considered where it is genuinely useful.
£1,25090 minutesBook
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Ideas travel well.
I am James Boyce. I work across AI, strategy, aviation, education and new ventures, bringing useful ideas from one field into another.
- Airline pilot
- AI and strategy consultant
- Founder
- Governor
- Author
A wider field of view.
My work ranges from an MBA with distinction and school governance to software products, research systems and more than 6,500 hours of professional flying. The value is in the connections between them.
See the experience behind the workHow I can help.
Consulting detailsAI Consulting
A focused 90-minute conversation about an AI opportunity in your business, testing the assumptions and deciding what is worth doing next.
£1,25090 minutesBook
AI system design and build
For organisations that need more than advice: a scoped engagement to design, prototype and build an AI system around a real operating or research problem.
Price on applicationDiscuss a build
Current focus
Agentic research factories.
Before COVID, I specialised in computer vision. Since then I have built across web products, iOS, data, finance and applied AI. Today I focus on research systems that gather evidence, challenge their own conclusions and improve the next run.
The method has wide-ranging applications, including finance, medicine, pharmaceuticals and industry research, wherever traceable evidence matters.
See the approachProjects and products
Work across several fields.
Browse projects in AI, planning, aviation, accessibility, learning and property. Each link opens the product, source code or fuller case study.
01Current specialist build work
Agentic research factories
Current work designing adaptive, agentic research factories for decisions where evidence quality, traceability and repeatability matter.
Discuss an AI system build
03
Access-air-bility®
Passenger-powered research and accessibility intelligence for air travel.
Explore Access-air-bility®
04
Sustain-air-bility®
A shared-risk strategy game about getting every airline to net zero by 2050.
Play Sustain-air-bility®
05App Store review in progress
Hearfolio
An iOS audio-study app for documents, articles and coursework.
Coming to the App StoreBPSBoyce Property Services
06
Boyce Property Services
Property management grounded in service, trust and everyday execution.
Property management enquiry
07Open source on GitHub
Blackbox
A privacy-first native macOS flight logbook that helps pilots keep their records organised and under their control.
View Blackbox on GitHub
Qualifications and public record
A few facts worth knowing.
MBA with distinctionThe Open University Business SchoolHighly commended by AMBAOne of three highly commended entrants in a six-person global final. AMBA represents 60,000+ students and alumni and the top 2% of business schools across 75+ countries.Current AMBA Student of the Year judgeHelping recognise the next generation of MBA talentAccess-air-bility®Accessible Air Travel Innovator of the Year 2025
Full experience Speaking, facilitation and board roles
Talks, workshops and board conversations.
I speak and facilitate on AI strategy, research systems, multidisciplinary work and decision-making. I am also open to a small number of non-executive director and advisory positions.